WhatsApp campaigns: groups, templates and revenue

Filter your clients however you like, pick a message template and send a WhatsApp campaign in seconds. Best of all, you see how many bookings and how much revenue each campaign brings in.

A campaign isn’t “the same message to everyone”. Telling a client who came once a year ago and never returned that “we have a new service” doesn’t have the same effect as offering a discount to a loyal client who comes every week. Results start with the right audience.

Who to send to

Rezneed splits your clients into groups automatically:

• Clients you haven’t seen in a while — clients with no booking in 60 days. Winning them back costs less than finding new clients.
• Active and popular clients — your VIPs. Offer them something new or priority, not a discount.
• New clients — after the first visit, they need a nudge towards a second.
• Upcoming birthdays — more on this here: Client birthdays: an automatic WhatsApp greeting.

You can also group clients with your own tags: “bridal client”, “keratin clients”, “winter campaign” and so on.

How to send

1. Choose the audience — a ready-made client group or one of your tags.
2. Choose or write a template. The client’s name is filled into the message automatically.
3. Check how the message will look on a phone. There’s a preview before you send.
4. Send now or schedule it. You can set a campaign for a specific day and time, or make it repeat regularly.

Messages go from your own WhatsApp number — clients get a message from a number they know, and their replies come to you.

Measure the results

Under each campaign, the bookings and revenue it brought in are shown separately. That way you know which message works and which doesn’t from the numbers, not from guesswork, and you build your next campaign around that.

Pricing

Campaign messages come out of your message balance, which you top up with message packs: for example, a pack of 1,000 messages costs 25.50 ₼. New accounts get 500 messages free. Automatic confirmations and reminders don’t come out of your message balance. All prices are on the Pricing page.

Staying out of spam

• Give every campaign a reason. A new service, the season, quiet days, a birthday — not “just saying hello”.
• Keep the frequency in check. One or two campaigns a month is enough.
• Keep it short. One offer, one link, one deadline.

Campaigns are in the Marketing section of the web panel. To send your first campaign with the free messages, open a free Rezneed account.